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Passes for Coachella 2015 are hard to come by, but for the fifth year in a row, the California festival is inviting fans from around the world to watch it live on Coachella’s YouTube channel, unleashed by T-Mobile. From Friday, April 10, through Sunday, April 12, you can catch the biggest acts and emerging artists performing live at Coachella on any screen where you watch YouTube.

What can you expect from the longest-running music festival live stream on YouTube? First, you’ll welcome the freedom to choose from three live stream channels. Then, you’ll enjoy a bunch of new stuff you didn’t see coming, like:

  • Create a custom Coachella avatar by uploading a photo, then decorating with Coachella graphics, before sharing it with your friends.
  • Browse an interactive map of the entire festival grounds and access photos taken from your virtual location.
  • Schedule your live stream experience with a timetable that automatically updates based on your local time and channel you are watching.
  • Learn about the performing acts via interactive profiles.

And more to come ... we can’t give away all the surprises yet!

Watch here to find out which Coachella artists will be in the live stream, and subscribe to Coachella’s YouTube channel to stay up on all the latest videos, and relive the sights and sounds of Coachellas past.

Ali Rivera and Brian Anderson, YouTube Music, recently watched "Years & Years - King."

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Here it is, folks. Today we're dropping a collection of exclusive, new music videos from some of the biggest and emerging artists on YouTube for the 2015 YouTube Music Awards Show, presented by Kia. Produced by VICE and made by some of the most original music video directors alive, this new kind of awards show puts you in the front row and all the performances at your fingertips -- right now. To get even more into the show, host Tyler Oakley will take you through the highlights, and you can join the conversation online with #YTMA.



Action Bronson feat. Chance the Rapper - "Baby Blue" [Official Music Video - YTMAs]

Joined by Chance the Rapper, Action Bronson puts his twist on the cult classic "Coming to America" as he travels through NYC to find his queen. The video was directed by Lil Chris, and the single was produced by Mark Ronson off the anticipated album Mr. Wonderful, set for release on VICE/Atlantic March 24.



Cahoots - "No Money" (feat. Roomie) [Official Music Video - YTMAs]

Cahoots, the YouTube supergroup comprised of Spain’s Curricé and England’s Matt DeFreitas and Tom Joseph Law, has come together with director De La Muerte for an over-the-top, crazy collaboration of talent on a cinematic “stage.”



Charli XCX "Famous" [Official Music Video - YTMAs]

Charli XCX and director Eric Wareheim invite you to a heightened dreamy reality where people are living in their online personas, and everything is beautiful and filtered. But when we are suddenly disconnected and returned to reality, it’s a total nightmare.



Ed Sheeran & Rudimental "Bloodstream" [Official Music Video - YTMAs]

Ed Sheeran. Rudimental. Need we say more? In this new video directed by Emil Nava, the combo has a surprise for fans that can be summed up in two words: Ray. Liotta.



FKA twigs "Glass & Patron" [Official Music Video - YTMAs]

In a moody forest in the back of a van, FKA twigs births into the world eight dancers whose subsequent stunning performance is set to twigs' brand-new song "Glass & Patron." If you're one of the many people who have watched and loved the past music videos twigs directed herself, then you’re in for a treat.



Kygo "Stole the Show" [Official Music Video - YTMAs]

Ever had a house party DJ’d by Kygo where a couple from space steal the show with their out of the world dance moves? If no, then you need to watch this video, directed by Saman Kesh. If yes, then get ready for the surprise ending.



Lindsey Stirling "Take Flight" [Official Music Video - YTMAs]

Two-time YouTube Music Award winner and performer Lindsey Stirling moves through an Escher-like universe on an adventure to find life in the mountains that hover above her city, directed by Joe Sill.



Martin Garrix feat. Usher "Don't Look Down" [Official Music Video - YTMAs]

Dutch DJ Martin Garrix is becoming one of the most important names in electronic dance music on YouTube, and when he teams up with Usher, big things happen. To bring this song to life, director Petros depicts the timeless story of the pool party towel boy and towel girl trying to find love.



MAX "Gibberish" (feat. Hoodie Allen) [Official Music Video - YTMAs]

The world has watched MAX go from creating great covers on YouTube to releasing his own albums in just a few years. And now with director Greg Jardin and a little help from Hoodie Allen, MAX is moving on while the rest of the world around him is moving in reverse.



Megan Nicole "Escape" [Official Music Video - YTMAs]

On the heels of her recent single "Fun" -- which has been viewed more than 18 million times in the last two months alone -- Megan Nicole has created a beautiful, scenic music video. Directed by the Young Astronauts.



Migos "One Time" [Official Music Video - YTMAs]

What if you had a party so amazing that you wake up to learn the night before was frozen in time. Migos and director Ninan Doff are here to take you through this unique world of time tunnels, as the trio continues their rise to rap greatness.



Nicky Jam y Enrique Iglesias "El Perdón" [Official Music Video - YTMAs]

Even when you lose a loved one, their memory still stays with you, and Nicky Jam and Enrique Iglesias invite you on a memory lane trip through Medellin, Colombia. Directed by Creative Uprising, this collaboration brings together two of the biggest names in Latin music and has all the makings of a smash hit.



Shamir "Call It Off" [Official Music Video - YTMAs]

Shamir has been blowing up on YouTube on the regular and has now teamed up with Philip Hodges and Henson Studios to tell a tale about making people’s days just a little bit better ... by becoming puppets.



And that’s our show! Thank you to all the artists who made the 2015 YouTube Music Awards Show possible, and VICE for producing the show. And above all, thanks to all of you who make YouTube the ultimate home for music. Join the conversation online with #YTMA.

Eshan Ponnadurai, Music Brand Marketing, recently watched “Announcing the YouTube Music Awards 2015 Show.”

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Have you made plans yet for the 2015 YouTube Music Awards, presented by Kia, on Monday, March 23 at 10 a.m. PT?

It doesn’t matter who you’re wearing, where you’re watching, or how you celebrate after. Just tune in to the YouTube Music Awards channel to experience a collection of exclusive, new music videos from established and emerging artists, all at once.


Before the show, you can check out all of the 50 YTMA winners right here. Each one is set for a great year in 2015, and we're honoring them with this collection of videos.

We’ve added even more performers to the show, working with VICE and some top directorial talent to make this a moment in music to remember. Here’s the full list:

So on Monday, March 23 at 10 a.m. PT, visit the YouTube Music Awards channel to see all the videos, or visit any artist’s channel to see their new video. You can get ready by checking out the playlist of the artists who won a 2015 YouTube Music Awards, and subscribe to our virtual host Tyler Oakley for more info and commentary on the show. If you want a reminder for Monday, you can even add it to your calendar.

And if you’re an artist on YouTube hoping to earn a YouTube Music Award in the future, check out our newly launched YouTube for Artists with more info to help you make the most of YouTube. 

Eshan Ponnadurai, Music Brand Marketing, recently watched “Announcing the YouTube Music Awards 2015 Show.”

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Remember being a teenager? At times it was tough, especially if you were a girl. The gossip. The bullying. The self-doubt. For many girls, the path to finding themselves was littered with doubt, uncertainty and pressure from all sides.

But what if you could speak to your younger self? What if you could offer advice and encouragement to help make that path a little smoother?

In honor of International Women’s Day, we’re encouraging people to upload a video letter to YouTube, addressed to their younger selves. It all starts with two words: #DearMe


Whether you’re worrying about your body (Laci Green), fearing being afraid (Grace Helbig), questioning who you are (Hannah Hart), failing to fulfill stereotypes (Issa Rae), or learning to be comfortable being your weird, wonderful self (Superwoman), you can share your experiences to help make that journey easier for a new generation of girls.

Take part in this movement by uploading a video letter to your younger self to YouTube and join the conversation with #DearMe. You can also put together a GIF using our easy GIF-maker on our Tumblr page at youtubedearme.com.

YouTube is a place where people can come together, share interests, relate experiences and offer each other support. From #ItGetsBetter to #ProudtoPlay, we’ve seen our community inspire and empower those in need of encouragement. Today, we’re asking you to do the same for girls who don’t have to face their problems alone.

It all starts with two words.



Cathy Tang, Marketing Manager for YouTube, recently watched "Girls & Body Image."

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Before your brackets have even been built or busted, we’ve got big college b-ball news. NCAA March Madness is now on YouTube and Google.

Starting with the 2015 NCAA Division I Basketball Championships, you can watch game highlights, pre- and postgame shows and more on the new NCAA March Madness YouTube channel. Subscribe to the channel to get all the latest updates around the tourney, from shows airing across TBS, CBS, TNT and truTV.

 

As you’ve searched for March Madness on Google more and more every year, getting answers should be easy: you’ll see schedules, scores, links to game live streams and more just by doing a search for “March Madness” or any of the participating teams. You’ll now have more power at your fingertips than Jerian Grant and his disrespect for gravity.
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So stick around on YouTube and Google for your NCAA March Madness highlights and info, and if you need some selection inspiration, you can always brush up on your Barack-etology.

Roland Lange, Partner Manager, YouTube Sports, recently watched “2014 March Madness Moments.”

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From Beyoncé embracing the super selfie, to OK Go’s mind-bending visuals, to Kurt Hugo Schneider connecting with fans through a tour announcement, artists on YouTube create music experiences that go beyond a song or video. And now it’s our turn to thank them with a YouTube Music Award.

These YTMA artists were chosen by you. Thanks to your love, they showed the biggest growth in views, subscribers and engagement over the last six months. That’s what makes them artists to watch on YouTube in 2015, and YTMA winners.
These artists prove that YouTube is not only a place to launch new music and be discovered by fans around the world, but also where artists and fans truly connect. In that spirit, this award is just one step in our effort to keep making YouTube a great place for artists and fans to experience music together. Next stop ... SXSW.

New music videos. All at once. The YouTube Music Awards.

At its best, music is about the full experience of sight, sound and participation. And for the 2015 YouTube Music Awards, presented by Kia, we’re giving you just that.

On March 23 at 10 a.m. PT, we’re doing something never before seen on YouTube—dropping a collection of exclusive, new music videos from established and emerging artists, all at once. We've selected some of the most original music video directors alive today to produce these new videos and enlisted VICE to produce the entire program. The performers include:


These artists will even pull some of you into the action, inviting you to go behind the scenes at shoots, be a part of their videos and more. Stay tuned by subscribing to the YouTube Music Awards channel, and prepare your eyeballs and eardrums to experience the music on March 23!

Eshan Ponnadurai, Music Brand Marketing, recently watched “Father MC - Everything's Gonna Be Alright.”

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Like most parents, I love helping my kids learn more about something they're interested in. For example, right now, I spend a lot of time on YouTube with my 3-year-old son, who loves watching videos of car washes, Super Simple Songs, and about the universe. We’re not the only ones: Families worldwide are watching millions of videos on YouTube. And lately, those of us at YouTube have been working on a new way for our kids—and yours—to discover and explore videos on every topic in, well, the universe.

Today, we’re introducing the YouTube Kids app, the first Google product built from the ground up with little ones in mind. The app makes it safer and easier for children to find videos on topics they want to explore, and is available for free on Google Play and the App Store in the U.S.



Bright and playful design
Your 4-year-old may already be a swiping expert, but the app’s design makes it even easier to find Pocoyo or the latest episode of Sesame Street’s The Furchester Hotel. With larger images, bold icons and more, it’s fast and simple for little thumbs to navigate. And we’ve built in voice search so that even if your child can’t spell or type, they can still find videos of things they’re curious about.

Family-focused content
For years, families have come to YouTube, watching countless hours of videos on all kinds of topics. Now, parents can rest a little easier knowing that videos in the YouTube Kids app are narrowed down to content appropriate for kids. You can browse channels and playlists in four categories: Shows, Music, Learning and Explore. Or search for videos of particular interest to your family, like how to build a model volcano, math tutorials, the amazing (and endless) world of trains—and everything in between.

Along with favorites from DreamWorksTVJim Henson TV, Mother Goose Club, Talking Tom and Friends and more, your kids can watch new series from YouTube channels they already like. Discover new facts about dinosaurs from National Geographic Kids; learn about technology from Reading Rainbow; or watch Thomas the Tank Engine leave the world of Sodor for the first time in 70 years to travel the globe. Plus, more new videos are coming soon from beloved YouTubers like John and Hank Green of the Vlogbrothers and Stampylonghead.

Parental controls
We realize every family is different, so we’ve built options into the app that help you control the experience for your kids:
  • Timer: Let the app be the bad guy with a built-in timer that lets you limit kids’ screen time. The app alerts your child when the session is over, so you don’t have to. (You’re welcome. ;) )
  • Sound settings: Sometimes you need a little peace and quiet! You have an option to turn off background music and sound effects, so your kids can keep watching while you catch a breather.
  • Search settings: If you’d rather limit your children to just the pre-selected videos available on the home screen, you can turn off search.
  • Product feedback: Our goal is to improve YouTube Kids all the time, so we’ve included a space for you to give us your feedback.



YouTube Kids is available for free starting today in the U.S. on Google Play and the App Store, and will soon be available on Kurio and nabi kids’ tablets.

This is the first step toward reimagining YouTube for families, but with your help, the app will continue to get better over time. We’re excited to start this chapter with you—so from our family to yours, enjoy!

Shimrit Ben-Yair, mother of two and YouTube Kids Group Product Manager, recently watched “How Big is the Universe” with her kids, along with countless “car wash” videos.